In 2008 LG Surfaces approached Keane Creative to not only name their new European color line but to develop the entire marketing and branding campaign for the US launch.
Services Provided: Research, brand development, logo design, flash development, naming, copywriting, print design
Over the period of three months we were commissioned to develop and manage five distinct projects:
Product research and naming
Market position strategy
Logo design
Microsite design and development
Online Flash marketing collateral
A key component of the campaign was coordinating the marketing development to be in sync with a separate public relations campaign designed for industry media. The result was a cohesive and successful brand launch across the nation. The new LG Spectrum color line was eagerly rolled out to the architect and design community with high praise.
5 Tips Before Engaging a 3rd Party Marketing, Advertising or Design Vendor August 10, 2010 10:44 am MST
The following is a post for a mentorship group I am involved with, Accelerator. During our last meeting it came to light that many of the business had very little experience when it came to developing a long-term relationship with marketing and advertising partners. With that in mind, much of the content works for anyone engaging a new ... read the rest
New Client Work: Greater Phoenix Chamber of Commerce August 9, 2010 9:54 am MST
Take a peek at the new Greater Phoenix Chamber of Commerce's website we launched Friday. The project was fairly extensive, consisting of slight brand updates, information architecture reorganization, and of course the site design and development. A more robust case study to come in the next few weeks!
... read the rest
