Truce Renaming and Brand Development

Originally named Herb 'N Organics, this up-and-coming manufacturer of eco-friendly household cleaning products approached Keane to rebrand the company. The new brand, Truce, is based on pragmatism, transparency, and customer respect – key pillars of what we've dubbed the post-green consumer mindset. Our insights into the powerful connections between green purchasing behaviors and the outward expression of selflessness more sharply defined the brand platform and launch strategy.