The Harlem Globetrotters

Keane designed a brand shift strategy for The Harlem Globetrotters focused on aesthetics, engagement, and awareness to promote the launch of the 2012 tour season. After redesigning the Globetrotters' website and producing a 9-week Facebook promotion to expand its fan base, the organization realized over 98,000 new Facebook 'Likes' and a record-breaking level of pre-season ticket sales in its 85-year history.